Alexei Orlov

MTM Choice CEO

Alexei Orlov is the Founder and Global CEO of MTM Choice, founded in February 2017 as a New Boutique Holding Group specializing in the ever growing, tech enabled Brand Activation Space. The company has acquired 4 highly regarded specialist agencies covering PR, Brand Strategy, Experiential and Media Optimization. Collectively the MTM family currently has a workforce of over 150+ employees and a roster of 160+ clients with offices in New York, Los Angeles, London, Milan and Shanghai.

Before founding MTM Choice, Alexei Orlov served as the Senior Advisor to the Chairman & CEO of DAS Group of Companies. DAS is an International $8B division of Omnicom Group PLC (OMC). He also served as the Global Chief Executive Officer of RAPP: Core Dialog™ Worldwide. Alexei joined the group in 2014 and oversaw the dramatic turnaround of the company back to profit with a highly acclaimed global business and rebranding reset. This resulted in a significant influx of new business and world class leadership talent.

He was responsible for the overall marketing, brand strategy and positioning for the overall portfolio of the Volkswagen Brands across Greater China and ASEAN.

Previously, Alexei Orlov held the position of Chief Marketing Officer for Volkswagen Group China. He was responsible for the overall marketing, brand strategy and positioning for the overall portfolio of the Volkswagen Brands across Greater China and ASEAN.

As a member of Volkswagen’s Executive Leadership Team, Alexei was jointly responsible for the commercial excellence of the company’s significant regional business, as well as being co-responsible for the brand integrity and marketing deployment of the organization’s key brands, including Volkswagen, Škoda, Audi, Bentley, Lamborghini, Seat, Bugatti, and Porsche.

Alexei Orlov served with Wunderman for eight years—one of the largest digital specialist agencies—as President Europe, then as Global COO and finally as Executive Vice-Chairman, Worldwide. During this time, he also served as the Global Strategic Lead for WPP plc for the automotive business, where he co-led Ogilvy & Mather, Wunderman, Mindshare, Y&R and JWT on their collective work for Ford, Jaguar, Land Rover, Mazda and Volvo. He was also a key leader and strategist in the acquisition of numerous companies across the Globe.

Prior to joining WPP / Wunderman, Alexei Orlov owned and ran ROCQM and MCW, specialists in brand strategy and commercial recovery. He later sold the business to WPP. The company subsequently became one of the key cornerstones of what later became RMG Connect, a global strategy service within the WPP portfolio.

Prior to running ROCQM / MCW, Alexei was Global Brand Communications Director for Volvo Cars and Marketing Director of Volvo UK, then the second-largest national sales company for the Volvo Corporation. Prior to Volvo Cars, Alexei was the Marketing Director of Avon Cosmetics Retail, Europe—the youngest executive ever to be appointed to a director position at Avon.

Alexei Orlov’s passion for brand stewardship and operational leadership, powered by dynamic and happy teams, was visible at the very start of his professional life as a founding member of the highly successful Paperchase Retail Group, which was subsequently sold to WHSmith plc.

In 2012, and 2013, Alexei Orlov was awarded CMO of the Year / ASEAN by the World Brand Congress. In 2013, Alexei and his team at Proximity were awarded the Cannes Gold Lion Award for the creation of the largest automotive social media platform—the People’s Car Project—with 28 million users and 108 million YouKu followers. Also that year, Alexei was invited to be one of the top keynote speakers at the prestigious Global Brand Forum.

Alexei is a trusted advisor to a diverse set of companies spanning the globe—coaching and steering blue-chip leadership teams to work through their brand, communication, and operational challenges. He assists them to think and deploy for distinctive advantage in fierce and cluttered trading environments. He is also a prolific writer and published thought leader; he maintains a regular column on Psychology Today and regularly contributes to Thrive Global. His life and career have also been profiled by publications such as Forbes, Ideamensch, Kivo Daily, and Surprisingly Free

Alexei is a trusted advisor to a diverse set of companies spanning the globe—coaching and steering blue-chip leadership teams to work through their brand, communication, and operational challenges. He assists them to think and deploy for distinctive advantage in fierce and cluttered trading environments.

With experience spanning 30 years across 40 countries and more than 50 brands, Alexei is a proven specialist in global brand strategy, regional and cross-cultural marketing deployment, and operational change management.

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